FAQ
What you should know about HAPPIDREAMING, why you should know it —etc.
(In 15 points.)
WHAT & WHY
I. JUST TO CLARIFY: WHAT EXACTLY IS HAPPIDREAMING?
It’s a serialised story. It’s a newsletter. It’s a countdown—and its aftermath. HAPPIDREAMING follows a protagonist who is stuck—until a writing manual titled Better Than Luck forces her to face what she craves and fears the most: writing her novel HAPPY DREAM. Meanwhile, you, the reader, get to follow her journey—
II. WHY SHOULD I SUBSCRIBE?
Because you want to witness a literary experiment unfold in real(ish) time.
III. WHO’S THE AUTHOR, ANYWAY?
Luisa Fici*—creative consultant, founder of HERSELFmagazine, designer, storyteller. Specializing in hybrid narratives that blend literature, aesthetics, and concept-driven narratives.
*— That said, HAPPIDREAMING isn’t written by me. It’s written by her— the protagonist.
SUBSCRIPTION & ACCESS
IV. WHAT’S THE DIFFERENCE BETWEEN HAPPIDREAMING AND HAPPIDREAMING+?
• HAPPIDREAMING (Free) → Every week, a new episode.
•HAPPIDREAMING+ (Paid) → Full access to Better Than Luck + interactive content.
V. HOW DOES THE SUBSCRIPTION WORK?
• FREE → Click subscribe, read a new episode each week*, check previous ones if you’ve missed any.
• PREMIUM → Choose a plan, unlock the full experience.
• PATRON → Subscribe for free, donate your support.
* For 20 weeks, all countdown episodes + BTL access are free. After that, episodes stay free while BTL + exclusive content become premium.
FYI: You can unsubscribe anytime.
VI. WHEN DO NEW EPISODES COME OUT?
Every Sunday*.
Read the episode on your app, desk or email, check your extra content on the HD+ page. Share with worthy reading companions.
*Before bound books buried the format, novels unfolded in serial form—think Anna Karenina or Madame Bovary —chapter by chapter, week by week. In a world of short attention spans and binge culture, isn’t serialization overdue for a comeback?
STORY & CHARACTERS
VII. WHAT HAPPENS AFTER THE COUNTDOWN?
• Season 1 → In search of her creative voice, the protagonist studies Act 1 of BTL.
• Season 2 → While she moves on to Act 2, her life shifts.
• Season 3 → You guessed it: Act 3 completes a journey, but—
But what? Stay tuned.
VIII. WILL THE YET-TO-BE-WRITTEN HAPPY DREAM EVER BECOME REAL?
By building this readership, the question isn’t if, but when.
IX. I DON’T WRITE—WHY SHOULD I READ BTL?
Because it’s a writing manual written by a fictional character. Because it’s a book about stories that is itself a story. Because it doesn’t just tell—it shows. Because it might just change the way you see storytelling.
If you like stories, design, creativity, or seeing how narratives shape the way we communicate, BTL is for you. No writing required.
TRUE&FALSE
X. WHERE DID THE IDEA FOR HAPPIDREAMING COME FROM?
It started as a creative challenge. It became a story. Unfolding in real-time.
XI. IS BTL A REAL WRITING MANUAL?
Real enough to change the way you see storytelling. Fictional enough to keep things interesting.
XII. WAIT, WHY IS THERE ART ON THIS PAGE?
Because fiction is the truth of storytelling. These macro-collages are part of the narrative puzzle—conceptual placeholders for artworks that will exist within the fictional world of HAPPIDREAMING.
Are we supposed to take them seriously? Only if we want to. Art, after all, is subjective.
Acquisition&Inquiries: bbh@happidreaming.com.
COMMUNITY & CONTACTS
XIII. TOO MANY LETTERS. HELP?
• HD → HAPPIDREAMING, the newsletter.
• HD+ → HAPPIDREAMING+, the premium experience.
• BTL → Better Than Luck, the writing manual.
• LGG → The fictional author of BTL.
• BBH → Blue But Happy, the protagonist.
XIV. HOW DO I GET IN TOUCH?
Want to collaborate? Want to say hi?
XV. HOW DO I STAY IN TOUCH?
Follow HAPPIDREAMING on IG for updates. Read Notes on Substack.
